![]() ![]() While they share a similar name, these platforms are not the same. Marketing teams looking to reach customers on WhatsApp have two choices: the WhatsApp Business application and WhatsApp Business API. It works better for segmented users because of use case restrictions-blast marketing campaigns and promotional messaging are a strict no-no on this channel. It enables marketers to drive growth and connect with users in a more intimate way, on a less noisy channel, with a higher delivery rate than email.Īs a B2C messaging channel, WhatsApp Business API moves away from bulk promotional messages and toward delivering real-time, relevant, and high-value communication. WhatsApp Business API is an emergent channel for brands looking to extend their marketing reach into customer experience. ![]() In this guide, we’ll explain what the WhatsApp Business API is, what benefits it provides to marketers, how to set it up, and how to leverage it wisely to offer your customers seamless, highly personalized digital experiences. In 2018, the Facebook-owned messaging platform finally opened up to the business world with the release of its limited-access WhatsApp Business API. ![]() But thanks to WhatsApp’s massive user base, companies started seeing the channel’s marketing potential. Companies launched similar messaging apps to follow, but with 2 billion users, WhatsApp is still the app to beat.įor a long time, WhatsApp was entirely a personal messaging app. When WhatsApp rolled out in 2009, it broke the mold in the mobile messaging app market and created a thrilling new communication model. With more companies investing in digital experiences, brands that will rise above the crowd will need to become experience-centric and integrate less saturated channels like WhatsApp into their multichannel marketing strategy. ![]()
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